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Carter
The Right (and Wrong) Stuff

“Do your career a favor and read Carter Cast’s new book. It’s practical, thought-provoking, and funny – and it might just stop you from derailing when you least expect it.”

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Dan Heath, co-author of best sellers MADE TO STICK, SWITCH and DECISIVE

Why do talented people experience career derailment?

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What is the Right and Wrong Stuff?

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The Derailment Archetypes

  • Captain Fantastic suffers from
  • Arrogance
  • Excessive Ambition
  • Defensiveness
  • Insensitivity
  • Lack of Composure
  • Solo Flier suffers from
  • Over-managing
  • Hiring poorly (often in own image)
  • Not communicating well to the team
  • Not resolving conflicts
  • Not developing subordinates
  • Not securing resources for their team
  • Version 1.0 suffers from
  • Getting rotated into a new assignment
  • Becoming overdependent on a boss or mentor
  • Being fearful or resistant of change
  • Lacking in curiosity
  • Becoming too comfortable and not pushing self to develop
  • One Trick Pony suffers from
  • Getting mired in the details & not seeing big picture
  • Not seeking out broadening assignments
  • Not understanding the activities that drive firm value
  • Getting overwhelmed by business complexity
  • Having a skill or knowledge gap in a key area of the business
  • The Whirling Dervish suffers from
  • Poor planning, organization and task management skills
  • Difficulty prioritizing work activities
  • Being a pleaser who can’t say “no”
  • Underestimating the time and effort needed to complete projects
Carter
Cast
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“Talent and drive aren't enough to prevent your career from derailing. After spending years exploring what causes people to stall or fall off the ladder, Carter Cast offers a book that's honest and actionable. Think of it as a mirror to help you see your blind spots.”
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Adam Grant New York Times bestselling author of GIVE AND TAKE, ORIGINALS, and OPTION B (with Sheryl Sandberg)
“What makes Carter unique is that regardless of the many business roles he has held in his career from Marketing Director to CEO to Venture Operating Partner, he has always been mentor and coach first and foremost. His 30 year career in blue-chip organizations may have given him the context for this work, but it is his innate humanity and genuine care for the individual that allows him to be able to recognize what isn’t serving them well and being able to say it in a way that can be heard and then acted upon.
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Lalia Tarraf Director of Human Resources, GI Partners
“Warning: Your career might be in danger of going off the rails. You probably have blind spots that are leaving you closer to the edge than you realize. Fortunately, Carter Cast has the solution. In this smart, engaging book he shows you how to avoid career derailment by becoming more self-aware, more agile, and more effective. This is the book you wish you had 20 years ago, which is why you should read it now.”
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Daniel H. Pink New York Times bestselling author of DRIVE and TO SELL IS HUMAN
“Carter has a gift - he is a coach and mentor who identifies opportunities for improvement that others don’t see and communicates them in a memorable way. He has had a tremendous impact on my career and personal and professional development.
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Raul Vazquez Chief Executive Officer, Oportun Financial Corporation
“Carter provides valuable insights for both individual career development and organizational effectiveness. His broad range of professional experiences, situational awareness and interest in people and their development, gives him a perceptive and unique perspective.
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John Fleming CEO, Global eCommerce, Uniqlo
“The most neglected fact in business is we're all human. Carter's brilliant, candid exploration of how self-awareness can make you a better leader should be required reading for managers at all levels of any organization. Know your blind spots and you'll have a very bright future.”
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Chip Conley Hospitality Entrepreneur and Bestselling Author of PEAK
“Carter Cast breaks the mold for professor/practitioners with The Right and Wrong Stuff. The book reveals a unique set of 5 career detailed archetypes which ring true, clear tips for accelerating your career, and page-turning stories of career success and failure.”
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Dr. Geoff Smart Chairman & Founder of ghSMART and New York Times bestselling author of WHO.
“Talent and drive aren't enough to prevent your career from derailing. After spending years exploring what causes people to stall or fall off the ladder, Carter Cast offers a book that's honest and actionable. Think of it as a mirror to help you see your blind spots.”
Image
Adam Grant New York Times bestselling author of GIVE AND TAKE, ORIGINALS, and OPTION B (with Sheryl Sandberg)
“What makes Carter unique is that regardless of the many business roles he has held in his career from Marketing Director to CEO to Venture Operating Partner, he has always been mentor and coach first and foremost. His 30 year career in blue-chip organizations may have given him the context for this work, but it is his innate humanity and genuine care for the individual that allows him to be able to recognize what isn’t serving them well and being able to say it in a way that can be heard and then acted upon.
Image
Lalia Tarraf Director of Human Resources, GI Partners
“Warning: Your career might be in danger of going off the rails. You probably have blind spots that are leaving you closer to the edge than you realize. Fortunately, Carter Cast has the solution. In this smart, engaging book he shows you how to avoid career derailment by becoming more self-aware, more agile, and more effective. This is the book you wish you had 20 years ago, which is why you should read it now.”
Image
Daniel H. Pink New York Times bestselling author of DRIVE and TO SELL IS HUMAN
“Carter has a gift - he is a coach and mentor who identifies opportunities for improvement that others don’t see and communicates them in a memorable way. He has had a tremendous impact on my career and personal and professional development.
Image
Raul Vazquez Chief Executive Officer, Oportun Financial Corporation
“Carter provides valuable insights for both individual career development and organizational effectiveness. His broad range of professional experiences, situational awareness and interest in people and their development, gives him a perceptive and unique perspective.
Image
John Fleming CEO, Global eCommerce, Uniqlo
“The most neglected fact in business is we're all human. Carter's brilliant, candid exploration of how self-awareness can make you a better leader should be required reading for managers at all levels of any organization. Know your blind spots and you'll have a very bright future.”
Image
Chip Conley Hospitality Entrepreneur and Bestselling Author of PEAK
“Carter Cast breaks the mold for professor/practitioners with The Right and Wrong Stuff. The book reveals a unique set of 5 career detailed archetypes which ring true, clear tips for accelerating your career, and page-turning stories of career success and failure.”
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Dr. Geoff Smart Chairman & Founder of ghSMART and New York Times bestselling author of WHO.

“People with low self-awareness derail with 620% more likelihood”

Yes, I want to receive the latest tips from Carter to accelerate my career.

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